Owned and operated by the Wilfrid Laurier University Students' Union in Brantford, William's provides an on campus cafe for students as well as a place for studying and group meetings. Free wireless high speed internet is available for customers, and many students find it a desirable destination between classes and during the exam period.
Williams Fresh Cafe is one of the businesses in downtown Brantford that accept the Laurier OneCard (Laurier Student ID) for payment. It is also one of the restaurants on the Brantford residence meal plan.