Built in 1893, the Ville de Paris had a Broadway address until the construction in 1917 of this brick and terra cotta-clad six-story store on Seventh Street. The business and building were sold two years later to B. H. Dyas, a sporting goods retailer. Advertised as "The Most Interesting Store in California" Dyas' store featured a log cabin, an indoor rifle range, and an aquarium of rainbow trout, as well as stuffed and mounted game animals.
https://www.laconservancy.org/locations/los-angeles-jewelry-center
420 W 7th Street, Los Angeles, CA